Conference Programme – SD Disrupted

09:00 AM | Doors Open + Coffee + Participatory Space

09:45 AM

Welcome to Day 1

Arne van Oosterom & Werner Puchert

10:00 AM

Three Books, Two Decades, Too Many Sticky Notes

Marc Stickdorn

10:45 AM

The Islands of Automation

Alessia Rullo

11:30 AM | Coffee Break

12:00 PM | Breakout Talks & Sessions

Service Design Wasn't the Plan: An Industrial Journey into Connected Experiences

Nuria Nicolau

Design Unmapped: the city designers built, and keep rebuilding

Veron Lai

From big trends to sense-making, from the future to the dynamic present

Lis Roselló

Design as connector: Moving beyond Journeys

Manjari Sahu

What shapes us? A Warm Data Lab to explore the forces reshaping work today

Claudia Pellicori, Stelio Verzera  & Iñaki Pérez Herreros

Participatory Space

12:35 PM

Service Design for an Agentic World: Designing Services When AI Becomes a Team Member

German Leon

Why User-Centricity Fails  (And What It Takes to Make It Stick)

Roman Schoeneboom

Systems Perspectives on Service Design

Simon Gough

Beyond Services: Designing the Conditions for System Transformation

Ada Maymó

01:10 PM

The frictionless Trap: a Case for Good Frictions in the Age of AI

Ignasi Giró

No one is coming to make you a Design Leader

Paul Menant

Stay with the trouble

Markel Cormenzana Uriarte & Adrià Garcia i Mateu

Shifting from Human-Centered to Life-Centered Design

Jeroen Spolstra

01:45 PM | Lunch Break

03:00 PM | Breakout Workshops & Panels

Blindspots of Service Design

Panel

Service Economies

Simon Gough

The Human Layer: Mapping the Missing Dimensions in AI Evaluation

Sonia Villanueva de Azcona

Shape your future self by nurturing your human spark

Jason Mesut

Think with your hands before you prompt: How visual sensemaking de-risks service design interventions in the age of AI

Giovanni Ruello

New Frontiers Of Service Design

Mabel Lazzarin & Héctor Fernando Lazalde Arreola

03:50 PM

Future Service Design Skills

Panel

04:40 PM

In-house Design Leadership

Panel

05:30 PM

Why Your Next Job Title Won’t Exist Yet

Fouad Jallouli

06:15 PM | Reflection

06:30 PM | Drinks

Day 2 | Friday, October 16

09:00 AM | Doors Open + Coffee + Participatory Space

09:45 AM

Welcome to Day 2

Arne van Oosterom & Werner Puchert

10:00 AM

Complex Systems and the Interstitium: Strategies and Opportunities in a Changing World

Neil Theise

10:45 AM

Bad services: how to fix services that don’t work

Lou Downe

11:30 AM | Coffee Break

12:00 PM | Breakout Talks & Sessions

TBD

What is Service Design designing?

Himanshu Rohilla

Regenerative organizing, permanent transition, and why do you work?

Stelio Verzera

From Practitioner to Subject: What Happens When You Design for Yourself

Kelli Wilbert

Leading With Curiosity // Metaskills for innovation and leading change

Nav Qirti & Arne van Oosterom

De-centering Consumption and Opening Emergent Futures through Queering Service Design

Rashid Owoyele

12:55 PM

Un-mapping the Journey: When the Map Becomes a Living Organism

Bruno Monteiro

Nobody Designed This.The Service Designer´s role in connected care

Rosa Fernández Cerdán

Service Design without Service Designers

Sarah Auslander

Why sustainability may be the greatest design opportunity of our generation

Olga Sganzerla

01:45 PM | Lunch Break

03:00 PM | Breakout Workshops & Panels

Generational Handover

Panel

Navigating the Business of Service Design for Agencies: Insights from Other Geographies and the Trends Shaping Our Practice

Bassam Jabry, Claudia Alvarez & Fredi Vallina Garcia

Human-Led & AI-Augmented: Reimagining Design for a World Shaped by AI

Gema Cánovas , Patricia Salcedo & Yolanda Mulet Santos

Hopeful visions of the future: what could designers do in 2036?

Kasia Kaminska & Iana Prakheeva

What's Next, Map Your Skills & Plan Your Move

Jane Vita, M. Carla Sarrechia & Eerika Minkkinen

Participatory Space

03:50 PM

Keeping Research Human

Panel

04:40 PM

What Comes Next for Service Design

Panel

05:30 PM

A Waypoint: Do I still belong here?

Adam StJohn Lawrence

06:15 PM | Reflection

TBD | Closing party

Two days where conversation becomes action

Day 1 | Thursday, October 15

Day 2 | Friday, October 16

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