09:00 AM | Doors Open + Coffee + Participatory Space
09:45 AM
Welcome to Day 1
Arne van Oosterom
& Werner Puchert
10:00 AM
Three Books, Two Decades, Too Many Sticky Notes
Marc Stickdorn
10:45 AM
Rachael Dietkus
11:30 AM | Coffee Break
12:00 PM | Breakout Talks & Sessions
The Islands of Automation
Alessia Rullo
Design Unmapped: the city designers built, and keep rebuilding
Veron Lai
From big trends to sense-making, from the future to the dynamic present
Lis Roselló
Design as connector: Moving beyond Journeys
Manjari Sahu
What shapes us? A Warm Data Lab to explore the forces reshaping work today
Claudia Pellicori, Stelio Verzera & Letizia Piangerelli
Participatory Space
12:35 PM
Service Design for an Agentic World: Designing Services When AI Becomes a Team Member
German Leon
Why User-Centricity Fails (And What It Takes to Make It Stick)
Roman Schoeneboom
Systems Perspectives on Service Design
Simon Gough
Beyond Services: Designing the Conditions for System Transformation
Ada Maymó
01:10 PM
The firctionless Trap: a Case for Good Frictions in the Age of AI
Ignasi Giró
No one is coming to make you a Design Leader
Paul Menant
Stay with the trouble
Markel Cormenzana Uriarte & Adrià Garcia i Mateu
Title to be confirmed
Jeroen Spolstra
1:45 PM | Lunch Break
03:00 PM | Breakout Workshops & Panels
In-House Leadership
Panel
Service Economies
Simon Gough
The Human Layer: Mapping the Missing Dimensions in AI Evaluation
Sonia Villanueva de Azcona
Care Cartography: Mapping Where Care Lives
Rachael Dietkus
Think with your hands before you prompt: How visual sensemaking de-risks service design interventions in the age of AI
Giovanni Ruello
New Frontiers Of Service Design
Mabel Lazzarin & Héctor Fernando Lazalde Arreola
03:50 PM
Future Service Design Skills
Panel
04:40 PM
Generational Handover
Panel
05:30 PM
Somebody Always Pays: What it really costs when a service is too hard to use
Gerry Scullion
6:15 PM | Reflection
6:30 PM | Drinks
Day 2 | Friday, October 16
09:00 AM | Doors Open + Coffee + Participatory Space
09:45 AM
Welcome to Day 2
Arne van Oosterom
& Werner Puchert
10:00 AM
Title to be defined
Neil Theise
10:45 AM
Bad services: how to fix services that don’t work
Lou Downe
12:00 PM | Breakout Talks & Sessions
Why Your Next Job Title Won’t Exist Yet
Fouad Jallouli
What is Service Design designing?
Himanshu Rohilla
Regenerative organizing, permanent transition, and why do you work?
Stelio Verzera
From Practitioner to Subject: What Happens When You Design for Yourself
Kelli Willbert
Title to be defined
Nav Qirti & Arne van Oosterom
Title to be confirmed
Rashid Owoyele
12:55 PM
Un-mapping the Journey: When the Map Becomes a Living Organism
Bruno Monteiro
Title to be defined
Rosa Fernández Cerdán
Service Design without Service Designers
Sarah Auslander
Why sustainability may be the greatest design opportunity of our generation
Olga Sganzerla
1:45 PM | Lunch Break
03:00 PM | Breakout Workshops & Panels
Blindspots of Service Design
Panel
Title to be defined
Bassam Jabry, Claudia Alvarez & Fredi Vallina Garcia
Human-Led & AI-Augmented: Reimagining Design for a World Shaped by AI
Carlota Cubelos, Gema Cánovas & Patricia Salcedo
Hopeful visions of the future: what could designers do in 2036?
Kasia Kaminska & Iana Prakheeva
Care Cartography: Mapping Where Care Lives
Jane Vita, M. Carla Sarrechia & Eerike Minkkinen
The I-Shaped Service Designer: Power Skills for Influence, Authority and Strategic Impact
Charles Bennett & Hassan Mohammad
03:50 PM
What comes next for service design
Panel
05:30 PM
A Waypoint: Do I still belong here?
Adam Lawrence
6:15 PM | Reflection
TBD | Closing party