Service Design Wasn't the Plan: An Industrial Journey into Connected Experiences
A century of manufacturing devices. A new challenge: sustaining digital experiences and services. Simon’s unplanned journey into service design explores the tensions of an industrial company creating value beyond the products it sells.
Self
Field
Forces
Format
Talk
Day
Thursday, Oct 15
Room
Aula L
Time
12:00 PM
Talk Hightlight
TBD
Why is this conversation important now?
TBD
Who is this session for?
TBD
Key takeaways
- TBD
Núria Nicolau
Nuria Nicolau specialises in digital product design and strategy, working at the intersection of business, technology and people. At Simon, she leads the design of digital products and touchpoints, shaping coherent experiences at a global scale.
Her work spans B2B platforms, consumer applications, websites and phygital solutions that connect digital interactions with physical spaces. Her approach is rooted in systemic design: she considers each experience as part of a wider system, designed to scale and evolve while adapting to different contexts and user needs.
Within an industrial company, she combines strategic thinking with attention to everyday interactions, exploring how digital tools and experiences can augment physical products and strengthen customers’ relationships with the company’s services.