Marc Stickdorn
Marc is the founder and CEO of Smaply, co-author of This is Service Design Thinking and This is Service Design Doing, and a leading voice in journey management, helping organisations embed human-centred thinking into everyday practice.
From Maps to Management: Scaling Service Design with Journey Management
Most journey maps start in a workshop and end as a forgotten PDF. In this hands-on workshop, participants learn how to turn journey maps into a living information system for continuous decision-making. Working with a practical case, they will connect journeys across different levels, add customer evidence, pain points, KPIs, and ongoing initiatives, then use this shared view to identify overlaps and decide what to improve first. The session introduces journey hierarchies, management maps, and a governance system for Journey Management, helping teams move from isolated mapping projects to coordinated action across silos.
Price: 325€
Duration: Half day, from 14:30 to 18:00
Venue: IED Barcelona Point One, C/Biada, 11 Barcelona
Adam StJohn Lawrence
Adam StJohn Lawrence is an educator, facilitator, comedian, and co-founder of WorkPlayExperience. Co-author of This is Service Design Doing, he uses theatrical methods to help global teams change how they collaborate
Embodied Methods: Inclusion and Safe Space
How can we explore a service not only by talking about it, but by stepping inside it? Embodied methods use the whole body to explore experiences, revealing emotion, motivation, movement, space, timing and tone of voice. They can also include people who may be disadvantaged by methods that rely on high levels of literacy, abstraction or comfort in presenting. Part embodied design workshop and part facilitation masterclass, this session offers methods for research, ideation, prototyping and implementation while exploring how to create safe spaces through trust, choice and clear boundaries.
Price: 355€
Duration: Full day, from 9:00 to 16:00
Venue: GAMMA UX, Between Group, Carrer de Pere IV, 86 Barcelona
Jane Vita
Jane is a design, CX, and product leader with over 20 years' experience. She builds AI-native products and researches responsible technology innovation, keeping human judgement central to AI use.
Build Your Own Career-Plan Agent
Job-hunting and career growth are repetitive, emotional, and hard to see clearly. This hands-on workshop turns that work into leverage. Each participant builds a personal AI career agent: a knowledge base of their real experience, prompts that read a job posting critically, and drafts written in their own voice using only provable facts. Two parallel tracks keep everyone moving: one tool-agnostic, using any AI chat; one using Claude Projects for a lasting setup. No coding. Bring a laptop and one real job posting. Leave with a working agent, a tailored draft, a tracker, and a 90-day skills plan.
Price: 325€
Duration: Half day, from 9:30 to 13:00
Venue: GAMMA UX, Between Group, Carrer de Pere IV, 86 Barcelona
17-18 October | Trail weekend
Jeroen Spoelstra & Marcela Xirinachs
Jeroen Spoelstra & Marcela Xirinachs blended their Costa Rican and Dutch roots to start boutique design company Unbeaten Studio and the Life-Centered Design School a decade ago. Inspired by nature and the communal spirit of rural Spain, the studio helps conscious clients turn their dreams into reality from a tiny village in the foothills of the Spanish Pyrenees. The Life-Centered Design School helps designers include nature and underrepresented communities in their design work and rediscover their inner designer.
The Designer's Trail
Forget your full schedules. After your visit to Barcelona Design Week, we take you to the Spanish Pyrenees for The Designer’s Trail (Oct 16-18). Here, nature slows you down and gives clarity to think about your next moves as a designer. Design is being disrupted, and so is the designer’s career. The Designer’s Trail brings together designers who are reflecting on their design career during two days of workshops, campfires, and silent walks. Mountain air, forest and rock become your co-designers for the weekend. We bring you back to Barcelona with a fresh new perspective on design and your work.
Price: 490€
Duration: 2 days,
– Pick-up and drop-off from Barcelona
– 2 nights (16 and 17 October) in Ainsa Old Town with breakfast and lunch
– Shuttles to the High Pyrenees
Venue: Unbeaten Studio, Ainsa, Pyrenees
Two partner spaces, opened up for the day
The satellite workshops don’t happen in a rented room — they happen inside the actual spaces where our partners work. IED opens its classrooms, Gamma UX opens its office. Two different ways of practising design, both willing to share where they do it.
IED Barcelona is part of the Istituto Europeo di Design (IED), the largest network of European Arts and Design schools, with 11 locations across Spain, Italy and Brazil.
Located in a Mediterranean city with a vibrant cultural scene, it is IED’s most international campus, fostering a diverse community and promoting globally oriented projects with an interdisciplinary approach. It is the only school in Barcelona covering all areas of design and creative industries, with a large multicultural ecosystem and talent without borders.
GammaUX is a digital UX consultancy that boosts its customers’ business by placing the users at the center of the creative process and in the design of innovative experiences. We focus and enjoy going beyond, this is why we offer an extended UX digital service from the discovery and design process to finding the best talent and scaling the team on demand. Find our offices in Barcelona and Madrid and work with us remotely, we seek to keep smooth and efficient collaboration regardless of your location and time difference. Our partners purposely request our services to work in an agile way, needless to evangelize teams and deliver remarkable projects.