Breakout Talks & Workshops
Gema Cánovas
Gema is a Design Director at frog with 20+ years of experience helping organizations turn research into strategy, innovation, and better services across healthcare, finance, mobility, retail, and the public sector.
Ignasi Giró Reig
Ignasi is a Physicist turned Designer exploring the intersection of technology, empathy & creativity. Author of Teoría Optimista del Fracaso (Optimistic Theory of Failure) & Head of Strategic Design at Airbus, leading a multicultural team across three continents
Olga Sganzerla
Olga is a strategy, design, and transformation practitioner with a decade of experience helping organizations navigate change. Today, working inside the sustainability transition of the fashion industry, she is discovering new ways for design to create value within organizations.
German Leon
Germán is an AI entrepreneur, educator, and speaker who helps organizations design, build, and scale AI products through human-centered design, innovation, and executive education.
Claudia Pellicori
Claudia facilitates organizational evolution by combining socio-technical approach and identity awareness. Co-founder of Cocoon Pro, she helps people and teams unlock strengths and navigate change with lasting impact.
Rosa Fernández Cerdán
Rosa works at the intersection of strategic, social and service design. She is currently a Senior Service Designer at NHS England, focusing on health, public innovation and meaningful change.
Adrià Garcia i Mateu
Transition design and housing expert
Héctor Fernando Lazalde Arreola
Héctor is a strategic designer with 15 years of experience designing services, digital, and physical products across LATAM, North America, and Europe, spanning diverse corporate sectors and NGOs.
Kelli Wilbert
Kelli Wilbert is a Senior Service Designer and Program Manager whose career spans civic design, healthcare, and tech — currently on a sabbatical treating herself as a client to design her next chapter.
Stelio Verzera
Since 1995, Stelio Verzera has worked internationally as an organisational designer, advisor, facilitator, and speaker, pioneering adaptive organizing and reshaping work, governance, and collaboration to support human and ecological regeneration.
Elisabet Roselló Román
Elisabet Roselló is a researcher and a strategist, founder of Postfuturear studio -specialized on researching about emerging scenarios, and facilitating for several organizations (public and private) strategic foresight, present sense-making processes, and sociotechnical innovation.
Maria Carla Sarrecchia
Maria is based in Switzerland. She has more than ten years in international consulting across financial services and digital transformation and now working on how AI is reshaping what practitioners actually do.
Sarah Auslander
Research principle at Payoneer and senior lecturer in the master's degree in industrial design at Bezalel. She specializes in human centered service and product design processes.
Iana Prakheeva
Iana works upstream in the design process, bringing systems thinking and strategic design approaches to question briefs, connect perspectives and explore how purpose ultimately translates into lived experience.
Sonia Villanueva de Azcona
Sonia is a strategist, researcher, systems thinker, designer. She is an explorer. Two decades navigating complexity, envisioning solutions and building design capabilities. Currently investigating how humans experience AI, as design shifts from usability to human judgment.
Arne van Oosterom
Senior facilitator, designer and founder of Future Skills Academy. Arne helps people make sense of complexity, navigate uncertainty, and build the human skills needed to brave the future.
Simon Gough
Simon is a service designer and trainer with a background in economics. He incorporates themes and communities beyond the standard boundaries of design to develop new perspectives, resources and tools.
Alfredo (Fredi) Vallina
redi is a Service & strategic design leader at ATÖLYE. He blends product-to-service experience and cross-market work to help organizations create human-centered, tech-enabled services and operating models.
Ada Maymó Costa
Ada is a Strategic and Service Designer at The Care Lab passionate about design as a practice for social and systemic change. Through her work, she explores how service design, participation and systems thinking help people navigate complexity and create the conditions for collective change towards shared, more caring futures.
Mabel Lazzarin
Mabel is a Design Lead and educator driven by collective resilience, helping global organisations transform the systems and experiences that shape how we live.
Claudia Yazmin Alvarez Hernandez
Claudia is a Service Designer at EGGS Spain and a podcaster. She's interested in responsible innovation, inclusion, and how different cultures approach design.
Himanshu Rohilla
Himanshu is a design leader and educator exploring how people learn, relate, and exercise judgment together in complex systems. His work spans startups and global organizations, informing his curiosity about the relationships that make collective action possible.
Veron WK Lai
Veron is a designer and design educator with 20 years' experience. She has led design teams at London scale-ups, introduced service design to some of the largest organisations in the UK, and teaches at University of the Arts London.
Giovanni Ruello
Giovanni is a Service Designer at Bosch with overall 20 years of international experience in services. He helps teams create customer-centered innovations by aligning user needs, business goals, technology, and organizational capabilities.
Nav Qirti
Nav is co-founder of School of MetaSkills & Intersections Global Conference. He focuses on research & development on the topic of meta skills - the foundational skills to develop other skills. He lives between Singapore & Frankfurt.
Jason Mesut
Jason Mesut helps people and organisations shape hope-fuelled futures. As a creative coach to product leaders; a product strategy consultant to organisations; and a connector of design communities and talent. Jason has been formally trained as an Industrial Designer, a Management Consultant, a User Researcher and an Executive Coach, but his real learning comes from his 27 years shaping better futures with real people, products and organisations. He is well known for his public vulnerability and sharing. Whether it’s his Shaping Design tools, or his stories of design leadership challenges.
Yolanda Mulet Santos
Lead Strategic Designer passionate about turning complex challenges into innovative solutions. With 30+ years of experience, she blends creativity, research, and strategy to help organizations reimagine businesses and deliver meaningful impact in an era of human–AI collaboration.
Paul Menant
Paul co-founded the Design Club to disrupt the design consulting model, working with just elite freelancers, on demand, across Europe. He hosts the podcast "Head of Design", counting 100+ episodes and 50K+ streams.
Roman Schoeneboom
Roman Schoeneboom is a design leader and research strategist with 12+ years scaling human-centred impact across global organizations. He specializes in translating research into strategy, building research teams, and enabling design at scale.
Katarzyna Kamińska
Kasia is a strategist, process designer and future-thinker with a passion for stewarding change within organisations. She works with businesses and NGOs who want to implement changes, introduce AI responsibly and imagine better futures.
Jane Vita
Jane is a design, CX, and product leader with over 20 years' experience. She builds AI-native products and researches responsible technology innovation, keeping human judgement central to AI use.
Eerika Minkkinen
Eerika is a service designer and UX researcher combining human-centered design, systems thinking and visual storytelling. She is particularly interested in how empathy and emotional intelligence strengthen collaboration and meaningful change.
Jeroen Spolstra
Jeroen is a leading figure in the design world on Life Centred Design. With over 20 years of experience, he will guide you in each co-design project with his curiosity, empathy & love for solving riddles- empowered with a fresh point of view from the mountain.
Bruno Monteiro
Bruno leads Digital Experience at HealthEquity, where he is rebuilding how members manage their health finances. He writes Undesign, on dismantling the constraints organizations inherit.
Patricia Salcedo
Patricia is a Design Lead at frog with 12+ years of experience driving transformation through design, strategy, and innovation, helping global organizations connect research, business strategy, and service innovation with systems thinking.
Bassam Jabry
With 25 years of experience in strategic design, focusing on human value and planetary well-being. Working across Europe, MiddleEast and Asia, he has helped both private and public organisations foster creativity and break through silos.
Panellists & Moderators
Paul Menant
Paul co-founded the Design Club to disrupt the design consulting model, working with just elite freelancers, on demand, across Europe. He hosts the podcast "Head of Design", counting 100+ episodes and 50K+ streams.
Stuart Curran
Stuart is a strategic design consultant who dissects the inner workings of organisations, systems and people to uncover insights. Comfortable with ambiguity, he specialises in translating complexity into new products, services and operational improvements.
Núria Solsona
Núria is a lecturer in Service Design at Aalto University, with a practice background across service design consultancies worldwide. Her research explores how design steers ecosystems through complex socio-economic and sustainability challenges.
José Manuel Villanueva
José Manuel is a designer, educator and emerging photojournalist with over 20 years of international experience. His practice explores people, places and social change through design, photography and visual storytelling.
Inés Peláez
Formerly Service Design Manager at Zurich Insurance and currently Principal Design Strategist at New Relic, Inés helps organizations transform fragmented design, product, and AI efforts into coherent, high-value experience strategies.
Sarah Auslander
Research principle at Payoneer and senior lecturer in the master's degree in industrial design at Bezalel. She specializes in human centered service and product design processes.
Kelli Wilbert
Kelli Wilbert is a Senior Service Designer and Program Manager whose career spans civic design, healthcare, and tech — currently on a sabbatical treating herself as a client to design her next chapter.
Júlia Fort
Júlia Fort, leading Growth Design and User Research at Manychat, holds an MSc in Strategic Design and has worked across Service Design, UX Research and Product Design, lately in SaaS.
Laura G. Barrio
Design and research leader who has built her career in global organizations across the US, Brazil, and Europe. Passionate about building teams and making design and customer centricity growth levers.
Carole Thomachot
Carole is a Service Designer at EGGS by Sopra Steria, where I have the great opportunity to lead strategic projects focused on creating meaningful user experiences and supporting teams through moments of transformation.
Gaby Prado
Gaby is a multidisciplinary strategic designer, researcher, leader and EMCC mentor with 30+ years of helping organisations improve, innovate and adopt new ways of working. Host of the "Gaby en Wonderland" podcast.
Alfonso Huidobro
Alfonso turns complex healthcare challenges into services that impact how care is delivered, combining global design experience with a commitment to shaping more inclusive, human-centered organizations with lasting societal impact.
Caroline Münster Chaffin
Caroline Münster Chaffin is a former registered nurse turned strategic designer. For 15 years, she has explored service design, systems innovation and regenerative leadership across public and private sectors. She now leads strategic design at The Norwegian Agency for Development Cooperation (Norad)
Manuela Procopio
Manuela Procopio is a multidisciplinary designer and Academic Manager at IED Barcelona. For over a decade, she has shaped how design is taught in Spain and what the next generation of practitioners is ready for.
David De Prado
David de Prado is a Design leader focused on driving change through Design in enterprise organisations. He led the teams behind IKEA's second-hand and home services marketplaces and previously worked at BBVA and Designit. He now explores how AI is reshaping Design.
Himanshu Rohilla
Himanshu is a design leader and educator exploring how people learn, relate, and exercise judgment together in complex systems. His work spans startups and global organizations, informing his curiosity about the relationships that make collective action possible.
Manjari Sahu
Manjari Sahu is a Design Lead at Rabobank, shaping human‑centred financial services and driving transformation by connecting strategy, systems, and people across complex ecosystems.
Ignasi Giró Reig
Ignasi is a Physicist turned Designer exploring the intersection of technology, empathy & creativity. Author of Teoría Optimista del Fracaso (Optimistic Theory of Failure) & Head of Strategic Design at Airbus, leading a multicultural team across three continents
Adam Walker
Adam Walker is a strategic design and CX leader, former MD & Partner at Manyone, with 15 years leading research and transformation across Europe, the US and Asia.
Fouad Jallouli
Fouad is Director of Service Design at the Government of Alberta, where he leads design and product teams that ship services for more than 5 million Albertans. Over 20+ years he has built design practice inside complex public-sector and enterprise organizations — and now puts AI to work inside it.
Marcela Machuca
Marcela is a Mexican Designer based in Copenhagen with more than 15 years of experience, she enjoys learning by sharing. Currently she works at Nordea Bank.
Lou Viana
Strategic design and research leader in fashion. Lou holds a PhD in Design, integrating insight, cultural analysis, and service design to drive collaborative organisational transformation.
Alexia Molina
Alexia Molina founded Impact Studio at Sopra Steria Next. From strategic planning to service design to AI products, her work tracks how design keeps moving closer to where decisions happen.
Roman Schoeneboom
Roman Schoeneboom is a design leader and research strategist with 12+ years scaling human-centred impact across global organizations. He specializes in translating research into strategy, building research teams, and enabling design at scale.
Jon Rodriguez
Former Service Design Director at Philips, empowering healthcare teams worldwide to deliver patient- and customer-centric diagnostic experiences that enhance clinical workflows, strengthen partnerships, and support better outcomes.