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A service designer, user researcher, and educator with over 15 years of experience helping organizations understand people, design better services, and drive meaningful change. Sarah currently works in the Research team at Payoneer, where she leads strategic user research that helps shape product strategy, customer experience, and business decisions across global financial services.

Before moving into fintech, Sarah led service design and innovation initiatives in Israel’s public sector, partnering with government ministries, municipalities, healthcare organizations, and civic organizations to improve services for citizens. This experience continues to shape her belief that the best services balance human needs, operational realities, and measurable outcomes.

Alongside her industry work, Sarah teaches Service Design in the Master’s Program at Bezalel Academy of Arts and Design, where she mentors the next generation of designers in applying human-centered design to complex societal challenges.

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