As the context evolves, so does service design itself: its role, its boundaries, its relationship to other disciplines. This track looks at the field in motion: where it is creating value today, where it is struggling, and what new forms it might take.

Through concrete examples, perspectives, and models, it’s about taking a position on what the field should fight for, what it needs to embrace, and what it risks losing if it doesn’t.

From questioning relevance to recognising where service design is heading, and what that means for how we practice it. Below, you’ll find every keynote, panel, and workshop that takes on this track.