Service Design is at an inflection point
So are you. Move with intent
For over a decade, a service design conference in Barcelona brought brilliant minds to our doorstep, built a strong community, and helped establish service design as a discipline for transformation.
But the world has shifted, challenging service design to prove it can be both meaningful and valuable. Service Design Disrupted names that moment: the need to understand where you are, what is changing, and what you are going to do next, so you can move forward with intent.
Same community, same commitment to quality. Still in Barcelona. With a renewed sense of purpose.
Event part of the official programme of:
Disruption creates possibility,
if you know how to navigate it
Opportunities don’t come from just witnessing change. You need to know where you stand within it, and decide what to do next. We help you explore this through three interconnected lenses:
External forces are reshaping our world, and service design within it: technology, AI, economic pressure, and shifting definitions of value and even what is human. Understanding what will lastingly change how we work means cutting through the noise and developing the strategic awareness to see what actually counts.
This track focuses on making those forces tangible: real shifts, real implications, and the trade-offs they create for teams and organisations.
So you can go from reactive to strategically equipped.
As the context evolves, so does service design itself: its role, its boundaries, its relationship to other disciplines. This track looks at the field in motion: where it is creating value today, where it is struggling, and what new forms it might take.
Through concrete examples, perspectives, and models, it’s about taking a position on what the field should fight for, what it needs to embrace, and what it risks losing if it doesn’t.
From questioning relevance to recognising where service design is heading, and what that means for how we practice it.
When the field shifts, so do the expectations placed on you. What skills count, what roles are relevant, and what direction makes sense are no longer obvious.
For many, the constant need to prove value and the feeling of being stuck or isolated leads to exhaustion.
This track is designed to help you move from reflection to decision: to understand where you stand, what you want to build, and how to move forward with intent. With renewed purpose, concrete steps, and the reminder that you’re not navigating this alone.
Perspectives that will help you find your own
The speakers and facilitators are a curated mix of authors, practitioners, and voices from outside the field, each bringing a different angle on where service design is, where it’s heading, and what it means for the people practising it.
Join our mailing list to receive updates on speakers, schedules, and upcoming announcements for our conference.
- Group bookings for 3 or more people on a single invoice.
- Global access programme for practitioners from lower income countries (application-based, 20 seats available).
- Student rates for full-time students (valid ID required, 15 seats available)
Our advisory board is formed by a diverse group of practitioners from across the field. Some are from Barcelona, some are rooted in Barcelona, others are simply rooting for the event. All working with us to make sure this event reflects the moment honestly.
Self-employed or unemployed? Get Your Ticket Here!
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