Getting this right takes more than our perspective

Our advisory board is formed by a diverse group of practitioners from across the field. Some are from Barcelona, some are rooted in Barcelona, others are simply rooting for the event. All working with us to make sure this event reflects the moment honestly.

Jon Rodriguez

Jon Rodriguez

Global CX Lead at Roche Diagnostics

Former Service Design Director at Philips, empowering healthcare teams worldwide to deliver patient- and customer-centric diagnostic experiences that enhance clinical workflows, strengthen partnerships, and support better outcomes.

Alexandra Quevedo

Alexandra Quevedo

Alexandra Quevedo

UX, Service Design and Design Strategy professional based in Barcelona. Her work connects research, product, business and human-centred design to help teams make better strategic decisions and shape more inclusive, sustainable and meaningful services.

Stuart Curran

Stuart Curran

Strategic Design Consultant and Player/Coach

Stuart is a strategic design consultant who dissects the inner workings of organisations, systems and people to uncover insights. Comfortable with ambiguity, he specialises in translating complexity into new products, services and operational improvements.

Núria Solsona

Núria Solsona

Lecturer in Service Design @ Aalto University

Núria is a lecturer in Service Design at Aalto University, with a practice background across service design consultancies worldwide. Her research explores how design steers ecosystems through complex socio-economic and sustainability challenges.

Mercè Graell

Mercè Graell

Co-Founder, Strategic Service Design Consultant @ OSSA Teams

Mercè Graell is a Design Strategist with 25 years of hands-on experience — facilitating, teaching, and consulting across Europe and the Americas at the expanding edge of what service design could do and where it could go.

Kristina Mausser

Kristina Mausser

Founder, helm. and Leadership Coach

Kristina is the founder of helm., a leadership coach working with experienced designers navigating career transitions and what comes next. Formerly Design Lead at Shopify. Based in Canada.

Manuela Procopio

Manuela Procopio

Strategic and Service Designer Consultant & Academic Manager @IED Barcelona

Manuela Procopio is a multidisciplinary designer and Academic Manager at IED Barcelona. For over a decade, she has shaped how design is taught in Spain and what the next generation of practitioners is ready for.

Arne van Oosterom

Arne van Oosterom

Founder and Facilitator @ Future Skills Academy

Senior facilitator, designer and founder of Future Skills Academy. Arne helps people make sense of complexity, navigate uncertainty, and build the human skills needed to brave the future.

Lou Viana

Lou Viana

Head of Consumer Insights and Brand Experience @ Mango

Strategic design and research leader in fashion. Lou holds a PhD in Design, integrating insight, cultural analysis, and service design to drive collaborative organisational transformation.

Built by people navigating the same moment as you

We’re a small team of service design practitioners, volunteering our time alongside our day jobs to make this happen. Part of the community, we’re picking up something that already existed, and trying to be worthy of it.

Werner Puchert

Werner Puchert

Marketing & Comms

I work at the intersection of customer experience, communication, and organisational change, with a particular interest in how ideas are framed and understood during moments of transition

Itziar Pobes

Itziar Pobes

Event Director

I am a service designer and customer journey management consultant that wants to stop witnessing how our field changes and start contributing alongside others to what comes next.

Silvia Calvet

Silvia Calvet

Sponsors & a bit of everything

I'm a Strategist and PM who uses service design to crack the hard stuff and bring order to the teams and projects doing it. I want this field to stop underselling its own power

Marta Puchert

Marta Puchert

Speakers

I am a Service Designer and Researcher who has been bringing together user research, strategy, and creativity, and now wants to define her own path

Eva Caballero

Eva Caballero

Started Operations

I am a Digital Project Manager and designer interested in how design creates clarity and direction in times of constant change

Andrea Obradors-Puerto

Andrea Obradors-Puerto

Strategy & Identity

I am a Service and CX Designer exploring how wider forces are shaping service design, and what that means for how we continue to influence positive change.