Breakout Talks & Workshops
Claudia Pellicori
Claudia facilitates organizational evolution by combining socio-technical approach and identity awareness. Co-founder of Cocoon Pro, she helps people and teams unlock strengths and navigate change with lasting impact.
Carlota Cubelos
Carlota is a Service Designer and Design Researcher at frog with 10+ years of experience helping organizations navigate complexity through human-centered research, systems thinking, sustainability, and business strategy across four continents.
Héctor Fernando Lazalde Arreola
Héctor is a strategic designer with 15 years of experience designing services, digital, and physical products across LATAM, North America, and Europe, spanning diverse corporate sectors and NGOs.
Paul Menant
Paul co-founded the Design Club to disrupt the design consulting model, working with just elite freelancers, on demand, across Europe. He hosts the podcast "Head of Design", counting 100+ episodes and 50K+ streams.
Ada Maymó Costa
Ada is a Strategic and Service Designer at The Care Lab passionate about design as a practice for social and systemic change. Through her work, she explores how service design, participation and systems thinking help people navigate complexity and create the conditions for collective change towards shared, more caring futures.
Elisabet Roselló Román
Elisabet Roselló is a researcher and a strategist, founder of Postfuturear studio -specialized on researching about emerging scenarios, and facilitating for several organizations (public and private) strategic foresight, present sense-making processes, and sociotechnical innovation.
Giovanni Ruello
Giovanni is a Service Designer at Bosch with overall 20 years of international experience in services. He helps teams create customer-centered innovations by aligning user needs, business goals, technology, and organizational capabilities.
Kelli Wilbert
Kelli Wilbert is a Senior Service Designer and Program Manager whose career spans civic design, healthcare, and tech — currently on a sabbatical treating herself as a client to design her next chapter.
Katarzyna Kamińska
Kasia is a strategist, process designer and future-thinker with a passion for stewarding change within organisations. She works with businesses and NGOs who want to implement changes, introduce AI responsibly and imagine better futures.
Ignasi Giró Reig
Ignasi is a Physicist turned Designer exploring the intersection of technology, empathy & creativity. Author of Teoría Optimista del Fracaso (Optimistic Theory of Failure) & Head of Strategic Design at Airbus, leading a multicultural team across three continents
Himanshu Rohilla
Himanshu is a design leader and educator exploring how people learn, relate, and exercise judgment together in complex systems. His work spans startups and global organizations, informing his curiosity about the relationships that make collective action possible.
Jane Vita
Jane is a design, CX, and product leader with over 20 years' experience. She builds AI-native products and researches responsible technology innovation, keeping human judgement central to AI use.
Charles Bennett
Charles is a Lean Six Sigma Master Black Belt who builds the commercial case for design, taking it from the studio into the boardroom across 36+ countries.
Olga Sganzerla
Olga is a strategy, design, and transformation practitioner with a decade of experience helping organizations navigate change. Today, working inside the sustainability transition of the fashion industry, she is discovering new ways for design to create value within organizations.
Adrià Garcia i Mateu
Transition design and housing expert
Alessia Rullo
Alessia Rullo is Chapter Lead for UX & Design Validation at Roche, a PhD in Human-Computer Interaction, and a master director at IED Barcelona, focused on patient-centred design and innovation.
Sonia Villanueva de Azcona
Sonia is a strategist, researcher, systems thinker, designer. She is an explorer. Two decades navigating complexity, envisioning solutions and building design capabilities. Currently investigating how humans experience AI, as design shifts from usability to human judgment.
Claudia Yazmin Alvarez Hernandez
Claudia is a Service Designer at EGGS Spain and a podcaster. She's interested in responsible innovation, inclusion, and how different cultures approach design.
Sarah Auslander
Research principle at Payoneer and senior lecturer in the master's degree in industrial design at Bezalel. She specializes in human centered service and product design processes.
Veron WK Lai
Veron is a designer and design educator with 20 years' experience. She has led design teams at London scale-ups, introduced service design to some of the largest organisations in the UK, and teaches at University of the Arts London.
Jeroen Spolstra
Jeroen is a leading figure in the design world on Life Centred Design. With over 20 years of experience, he will guide you in each co-design project with his curiosity, empathy & love for solving riddles- empowered with a fresh point of view from the mountain.
Iana Prakheeva
Iana works upstream in the design process, bringing systems thinking and strategic design approaches to question briefs, connect perspectives and explore how purpose ultimately translates into lived experience.
Bruno Monteiro
Bruno leads Digital Experience at HealthEquity, where he is rebuilding how members manage their health finances. He writes Undesign, on dismantling the constraints organizations inherit.
Alfredo (Fredi) Vallina
redi is a Service & strategic design leader at ATÖLYE. He blends product-to-service experience and cross-market work to help organizations create human-centered, tech-enabled services and operating models.
Mabel Lazzarin
Mabel is a Design Lead and educator driven by collective resilience, helping global organisations transform the systems and experiences that shape how we live.
Bassam Jabry
With 25 years of experience in strategic design, focusing on human value and planetary well-being. Working across Europe, MiddleEast and Asia, he has helped both private and public organisations foster creativity and break through silos.
Gema Cánovas
Gema is a Design Director at frog with 20+ years of experience helping organizations turn research into strategy, innovation, and better services across healthcare, finance, mobility, retail, and the public sector.
Fouad Jallouli
Fouad is Director of Service Design at the Government of Alberta, where he leads design and product teams that ship services for more than 5 million Albertans. Over 20+ years he has built design practice inside complex public-sector and enterprise organizations — and now puts AI to work inside it.
Roman Schoeneboom
Roman Schoeneboom is a design leader and research strategist with 12+ years scaling human-centred impact across global organizations. He specializes in translating research into strategy, building research teams, and enabling design at scale.
Patricia Salcedo
Patricia is a Design Lead at frog with 12+ years of experience driving transformation through design, strategy, and innovation, helping global organizations connect research, business strategy, and service innovation with systems thinking.
Eerika Minkkinen
Eerika is a service designer and UX researcher combining human-centered design, systems thinking and visual storytelling. She is particularly interested in how empathy and emotional intelligence strengthen collaboration and meaningful change.
Stelio Verzera
Since 1995, Stelio Verzera has worked internationally as an organisational designer, advisor, facilitator, and speaker, pioneering adaptive organizing and reshaping work, governance, and collaboration to support human and ecological regeneration.
Rosa Fernández Cerdán
Rosa works at the intersection of strategic, social and service design. She is currently a Senior Service Designer at NHS England, focusing on health, public innovation and meaningful change.
Hassan Mohammad
Hassan is a CPD-certified speaker and CXPA Recognised Training Provider and CCXP who is passionate about CX and Design Capability Building. Judge, Picker Experience Network Awards, UK.
Simon Gough
Simon is a service designer and trainer with a background in economics. He incorporates themes and communities beyond the standard boundaries of design to develop new perspectives, resources and tools.
Maria Carla Sarrecchia
Maria is based in Switzerland. She has more than ten years in international consulting across financial services and digital transformation and now working on how AI is reshaping what practitioners actually do.
German Leon
Germán is an AI entrepreneur, educator, and speaker who helps organizations design, build, and scale AI products through human-centered design, innovation, and executive education.
Panellists
Núria Solsona
Núria is a lecturer in Service Design at Aalto University, with a practice background across service design consultancies worldwide. Her research explores how design steers ecosystems through complex socio-economic and sustainability challenges.
Roman Schoeneboom
Roman Schoeneboom is a design leader and research strategist with 12+ years scaling human-centred impact across global organizations. He specializes in translating research into strategy, building research teams, and enabling design at scale.